Children, Media and Consumption

Nowadays, young people are exposed to a steady stream of commercial messages directed specifically to them. Because of its powers of penetration, television still has a unique position as an advertising medium, but advertising directed to youthful viewers is more and more prevalent on the Internet and mobile phones, as well. The rapid pace of change in our societies regarding media technology, information processing, economy and consumption patterns are challenges for children and adolescents, while these changes often seem to be a threat to the older generation. The aim of the yearbook 2007 is to shed light on these new trends and global developments in relation to young people, consumption and media.

Content

Acknowledgement

Foreword
Ulla Carlsson

Introduction
Karin M. Ekström, Birgitte Tufte

Media Culture

That’s Edutainment. New Media, Marketing and Education in the Home
David Buckingham

Children’s Consumption of Computer Games
Pål André Aarsand

Online Privacy – An Issue for Adolescents?
Ian Grant

A Glass Half Full? Schools and Young People’s Internet Use in the UK
Andrew Burn, Sue Cranmer

Tweens as Consumers – with Focus on Girls’ and Boys’ Internet Use
Birgitte Tufte

Mobile Phones and Tweens’ Needs, Motivations and Values. Segmentation Based on Means-end Chains
Anne Martensen

New Technologies, New Methods? Representing Children in Online and SMS Ethnography
Vebjørg Tingstad

Youth Media Consumption in South Africa. A Research Overview
Jeanne Prinsloo

Brand and Advertising Culture

Fun Food from Ritual to Performance. An Anthropological and Communicational Analysis of Kinder Sorpresa Commercials
Simona De Iulio, Nicoletta Diasio

Food Advertising to Children in the New Digital Marketing Ecosystem
Kathryn C. Montgomery, Jeff Chester

“Busted are Cool but Barbie’s a Minger”. The Role of Advertising and Brands in the Everyday Lives of Junior School Children
Agnes Nairn, Christine Griffin

From “Buy me Something” to “I Want This”
Ma Teresa Francés Barceló

Why Don’t They just Show the Product? Tweens’ Reception and Conception of TV-advertising
Lars Pynt Andersen

Television Promotion of Children’s Snacks. Food for Thought?
David Marshall, Stephen Kline, Stephanie O’Donohoe

Children’s Nutritional Understanding. Levels of Knowledge and Sources of Influence
Sabrina M. Neeley

Celebrity Endorsement. Theory and Experiments with Children
Brian Young

Family Culture

Accomplishing Family through Toy Consumption
Jan Phillips

Up the Walls! Children’s Talk about Visuality in Their Own Rooms
Anna Sparrman

Green Girls and Bored Boys? Adolescents’ Environmental Consumer Socialization
Alice Grønhøj

Participating in the Catwalk of Consumption
Karin M. Ekström

The Authors